Posted on 5 Februari 2009 by Admin
Ok
Bro… iseng-iseng ini ada berita bukan dari mbah kuncen tapi dari Laptop
Magazine yaitu 25 Orang Yang Paling Berpengaruh di Teknologi Seluler.
Orang-orang ni katanya inovatif, kreatif dan tif-tif lainnya sampe
menghasilkan karya-karya yang mungkin bro-bro semua memakainya
sehari-hari baik secara langsung atau tidak langsung. Well…, nggak usah
panjang lebar mari kita lihat siapa aja mereka monggo…
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Bahasa Indonesia )
Most Influential Person in Mobile Technology
1. Dan Hesse
Position: CEO, Sprint Nextel
Age: 55
Location: Overland Park, Kans.
Dan Hesse took the reins of a beleaguered Sprint at the end of last
year. In the wake of what is widely considered a botched merger with
Nextel overseen by his predecessor, Hesse was charged with stanching
Sprint’s customer bleed. His plans to restore the carrier’s luster may
well have repercussions across the whole of the mobile industry.
Sprint is the only American carrier with a substantial investment in
Mobile WiMAX, a service it dubbed Xohm (pronounced “zome”). “What Xohm
will do is give us a two-year-plus head start on fourth generation
[wireless],” Hesse said. The company recently agreed to combine its
WiMAX wireless broadband business with Clearwire, targeting a network
deployment that will cover between 120 million and 140 million people
in the U.S. by the end of 2010. Intel, along with Google, Comcast, Time
Warner Cable, and Bright House Networks, have invested a combined $3.2
billion into the new company. Sprint will have a 51 percent stake in
the joint venture.
In the short term, Hesse is optimistic about Sprint’s present mobile
broadband offerings. “We offer the fastest speeds available on the
largest wireless broadband network,” Hesse said of the company’s EV-DO
Rev. A network. “We’re the leader in 3G, and we’re going to extend that
lead when we launch 4G,” he said, adding that Xohm will enable
throughput of up to 2 to 4 megabits per second.
Assuming the launch doesn’t slip any further, WiMAX will enable a
fundamentally different kind of relationship between the customer and
carrier. Rather than focusing on selling WiMAX-enabled handsets, Hesse
expects many consumer devices to feature embedded WiMAX chips. “So when
you go to the store and buy a new PC or camera or whatever, an embedded
chip is a great model to have, where a customer can just sign up for
service,” he said.
Rather than manage every level of the experience, from device
hardware to software applications to the network, Sprint is saying: Go
ahead and buy whatever you want, and we’ll let you connect to the
Internet and do anything. “A lot of developers and companies are joining
the WiMAX ecosystem with us because of its open nature, and they’re
concerned that LTE, the other 4G standard coming later, will continue
to be a walled garden that carriers control,” Hesse said.
Hesse also led Sprint through a landmark period of price-structure
change in the industry, with all the major carriers suddenly offering
some variety of flat-rate pricing plan. But Sprint went further than
the rest by including data in its Simply Everything plan, which may
shape where the industry as a whole is going. “Look at Simply
Everything and what the others have offered, which is very ’90s, if you
will, with just unlimited talking,” Hesse noted, adding that he
expects Sprint’s unlimited plan to encourage unfettered usage of smart
phone functionality that “people today don’t use because it’s too
expensive or [the pricing is] too complex.”
Hesse is even attempting to take on the iPhone with the Instinct by
Samsung, a touchscreen device that offers not only Rev. A data speeds
but a fully customizable favorites menu, haptic feedback, and GPS
navigation—all wrapped up in a sleek design that will presumably cost
much less than Apple’s iconic device.
With Hesse at the helm, Sprint is the only carrier positioned to
make 4G a reality sooner rather than much later—even with the
much-publicized delays—and his attitude toward pricing and openness bode
very well for mobile data users.
2. Steve Jobs
Position: Cofounder, chairman, and CEO, Apple
Age: 53
Location: Palo Alto, California.
Steve Jobs has presided over an industry-changing period at Apple.
“When you look over the last twelve months or so at Apple, what
impresses me is their ability to continue to evolve their existing
product lines as they introduce significant new things like the
iPhone,” said David Carnevale, vice president of multimedia content and
distribution at iSuppli. “If you look across the entire Apple product
roadmap, it’s one the most impressive I’ve seen in my twenty-plus years
in high tech.”
Carnevale pointed to the iPhone, the MacBook Air, and the
continually revised iPod line as evidence of Apple’s prolific
creativity. And far more than is typical, Jobs’ leadership is
inextricably tied to the culture of risk and innovation that has seen
the company change how we perceive mobile technology. “With these
creative bold strokes, it’s impossible to separate Apple the company
from Steve Jobs the man,” said Carnevale.
The iPhone broke new ground the Apple way: it’s not what it does,
but how it does it. “Apple focuses on making things easy,” said
Carnevale. “If it’s easy, people will do it more.” In the iPhone’s case,
this means realizing the promise of the smart phone as a mobile data
device on a wide consumer scale.
Critics have hammered the iPhone for its 3G-lessness, but according
to Jobs the iPhone accounts for a whopping 71 percent of U.S.
mobile-browser usage. And according to Canalys, the iPhone outsold all
Windows Mobile devices combined in the U.S. in the fourth quarter,
trailing only RIM’s venerable BlackBerry line. Who knows how much those
numbers might go up when the rumored 3G version goes on sale, possibly
as early as this summer.
And while some have disparaged the MacBook Air for its lack of an
optical drive and removable battery, the notebook’s brilliant display
and striking profile is light-years ahead of most other notebook
designs. “I can’t think of another company that would have taken a
chance on a product like the MacBook Air,” said Carnevale. With Jobs at
the helm, we expect the excitement to continue.
3. Andy Rubin
Position: Director of mobile platforms, Google
Age: 45
Location: Los Altos Hills, Calif.
The gPhone is dead! Long live the gPhone! It turned out that the
much-rumored “device” was actually a mobile operating system called
Android, created by Andy Rubin’s eponymous company, which was quietly
purchased by Google in 2005. With Android finally out in the open, it’s
clear that Rubin is playing a major role in shaping Google’s efforts to
establish a beachhead in mobile devices.
Rubin’s big idea is an open-source mobile operating system that will
give developers full access to the guts of a device. It’s more open
than closed-source competitors like Nokia’s S60 and Microsoft’s Windows
Mobile because it lets developers tinker with virtually any aspect of
the software rather than being limited to functionality exposed by
restrictive programming interfaces.
Google will give Android to handset makers for free, which could
prove critical to its success. “There’s a large opportunity in the
North American market for what Google is trying to do,” said Gartner
analyst Hugues De La Vergne. “There’s no dominant low-cost consumer
[mobile] OS in this region.” But Rubin’s brainchild could provide a
huge payoff for Google: It would be in on the ground floor of the
device, giving the company a springboard from which to influence all
aspects of the mobile environment. “They can have much more say in the
mobile user experience,” said analyst Bonny Joy of Strategy Analytics.
As Rubin leads Google’s charge into mobile territory, all signs
point to a battle that will spur exciting efforts from the major mobile
players for supremacy on the handset. Android partners initially
included many of the major handset makers, including HTC, Motorola, and
Samsung, but only the two smaller U.S. carriers, Sprint and T-Mobile.
However, AT&T mobility president and CEO Ralph de la Vega
recently said that he had met with Google and that the provider was
warming up to the OS because he had been reassured that AT&T’s
applications and features will be able to run on the devices. Even if
Verizon Wireless doesn’t embrace Android, Rubin’s software could very
well redefine the smart phone and the way we access the Web on the go.
4. James Laurence Balsillie and Mike Lazaridis
Positions: Co-CEOs, RIM
Ages: 47 and 47
Location: Waterloo, Ontario, Canada
Dynamic duo Lazaridis and Balsillie pushed RIM to
better-than-expected subscription numbers earlier this year. The
BlackBerry, which began as a badge of importance in Washington, D.C.,
and on Wall Street, then spread through boardrooms and down to the
rank-and-file, is now finding space in consumer pockets and expanding
the horizons for the wider penetration of smart phones in general.
“They’ve done an excellent job of very quickly going into the
consumer market, not only with plans, but with device,” said analyst
Barry Gilbert of Strategic Analytics, who cited the BlackBerry Pearl and
Curve as handsets that are helping RIM gain traction outside the
enterprise. A ChangeWave survey in January showed that among consumers
thinking about buying a phone within six months, RIM handsets barely
lagged behind the iPhone as objects of future affection.
The devotion that RIM’s devices and services inspire has survived
some high-profile outages in the past year. “When the service goes down,
people go nuts, but they don’t leave,” saiid independent analyst Jeff
Kagan, also noting that RIM was successfully spreading the addiction to
consumers.
RIM also opened its APIs to encourage third-party developers to create
applications for the OS, feeding the trend toward more open platforms.
“It’s a good direction to go in because there’s a ton of applications
that can be developed,” said Gilbert.
Both riding and fueling the wider gravitation toward smart phones,
Balsillie and Lazaridis are key players in shaping the mobile future. On
the horizon is the highly anticipated (but only rumored as of press
time) 9000 series, which many believe will include a total interface
overhaul, high-speed HSDPA and Wi-Fi connectivity, and a striking new
design to woo even more consumers away from the iPhone and other smart
devices.
5. Jonney Shih
Position: Chairman, ASUSTeK Computer
Age: 56
Location: Taipei, Taiwan
ASUS has long been known overseas for its compelling designs,
top-notch service, and affordable laptops, but the company made its
biggest mark in the United States late last year with its
ground-breaking Eee PC. Jonney Shih, chairman and former CEO of the
100,000-
employee, Taipei-based company, initiated the Eee PC concept in response
to today’s digital convergence. Shih wanted to create a product that
would enable unsophisticated PC users (think elderly and children), as
well as more advanced users, to have easy access to the Internet and
digital media.
To put the Eee PC in perspective, the company has sold over 1 million
units since November 2007 and projects its Eee PC sales to exceed
Apple’s total notebook sales this year. The Eee PC line has already
branched out from its easy-to-use, tabbed, Linux interface to Windows
XP, and you’ll be seeing an 8.9-inch system with both Linux and Windows
hitting the market around the time you read this. The company is also
employing multi-touch technology and is extending the brand to desktops.
While Shih admits he didn’t know how much impact the Eee PC would
have on the computing industry, the fact that major players, including
HP, have introduced their own low-cost mini-notebooks is a key indicator
that ASUS’ innovation—and Shih specifically—are forces to be reckoned
with. Under Shih’s direction and influence, chances are high that his
ideas will churn out products that end up in your home, office, or
school in the coming year.
6. Mark Hurd
Position: President, chairman and CEO, HP
Age: 52
Location: Palo Alto, Calif.
In the three years since Mark Hurd took the reins as HP’s CEO, after
the dismissal of his predecessor Carleton S. Fiorina, the notebook giant
has become one of the top-ranking and top money-making technology
companies in the world: HP’s revenues totaled over $107 billion in the
last four fiscal quarters.
It should come as no surprise. As CEO and president of NCR, a
midwestern company that manufactured retail scanning systems and ATMs,
Hurd quickly earned a reputation as a miracle worker by turning around
the lagging company (stocks increased by 300 percent from $9 per share)
in just two years time. Hurd applied the same techniques during his
tenure at HP that he used at NCR: slashing costs, reducing staff, and
mandating pay cuts while focusing the company’s energies on sales.
Under Hurd, HP changed the game as the company became one of the
first PC manufacturers to push stylish, eye-catching devices with its
slick Imprint design—and the competition quickly followed suit, much to
the delight of consumers worldwide. Hurd has also pushed HP to be the
first name-brand PC maker to enter the surging low-cost mini-notebook
market with its new Mini-Note (see full review on p. 80). And while it’s
pricier than the compeition, it’s slicker design, full-size keyboard,
and configurability options redefine the fledgling category.
7. Doug Morris
Positions: Chairman and CEO, Universal Music Group
Age: 69
Location: New York, N.Y.
All-you-can-eat subscription services were once considered to be a
panacea for the struggling music business, but up until now very few
consumers have embraced the idea of “renting” their tunes. Doug Morris’
idea? Give it away—temporarily. “Doug wanted to create a concept whereby
people could access all the music they want for an X amount of time,
and when that time is up, have it roll into a subscription,” said our
source inside the Universal Music Group.
We say “source” and not a specific name because as of press time UMG
was the subject of a Department of Justice inquiry. The reported reason:
fear of collusion on pricing, especially since all of the other major
labels are supposedly already on board. (Some have said Total Music
would cost as little as $5 per month—$10 less than Rhapsody to Go—but
our source denied that figure.)
Also on board is Nokia. The cell phone giant’s new Comes with Music
service for cell phones, launching later this year in Europe, is based
on Total Music. But in this case customers will be able to hold onto
their content indefinitely, even after the year-long all-you-can-eat
download party is over. They can also transfer the tunes to a new Nokia
phone, even though they’ll be locked down by DRM.
Now you know why Apple is nervous and why there are rumors that the
company is trying to negotiate a Comes with Music–like service for the
iPod.
8. Lowell McAdam
Position: President and CEO, Verizon Wireless
Age: 53
Location: Basking Ridge, N.J.
McAdam has put Verizon Wireless on a course to support non-Verizon
devices and applications, a major departure for the historically closed
carrier. “If we move out five or ten years, we should be able to take
our phone and change from carrier to carrier,” said independent analyst
Jeff Kagan. “Verizon started that ball rolling. As soon as they said it,
all the carriers jumped in and said they were doing the same thing.”
GSM networks (like AT&T and T-Mobile) are already somewhat open
by design, but Verizon’s announcement still has weight. “In terms of
leadership, this announcement is an important step because it creates
some pressure on the industry to open up the mobile Internet,” said IDC
analyst Karsten Weide.
McAdam also led Verizon Wireless to be the first national carrier
with an “unlimited” plan, with AT&T and T-Mobile announcing similar
plans on the same day and Sprint’s version following a week later.
“Sprint offers a more comprehensive plan than Verizon, but the fact that
[Verizon] came out ahead of time spoiled the party for Sprint a
little,” Gartner analyst Tole Heart suggested.
“It changed the wireless world,” Kagan said. “Could you say it was
Verizon who started it? Or was it Dan Hesse [Sprint’s CEO, who had been
quoted considering the move earlier]? I don’t know . . . but Verizon was
first.”
Another far-reaching decision was to use LTE technology for 4G,
effectively abandoning the carrier’s CDMA heritage and bringing it more
in line with the rest of the world. “There are lots of advantages,”
Heart said, citing greater handset selection, global roaming, and lower
equipment costs among them.
McAdam will be leveraging Verizon Wireless’ recent $9.36 billion
700-MHz auction bounty to roll out the network beginning in 2010, which
the company has said will bring “a tidal wave of innovation” to the
wireless space.
9. Paul S. Otellini
Position: President and CEO, Intel
Age: 57
Location: Santa Clara, Calif.
The CEO of the world’s largest chip-maker may have once considered
revising the “Intel Inside” slogan, but it’s never been more apt. Since
refocusing in 2006, Intel has won back market share from rival AMD and
even picked up Apple’s business, shrinking its Core 2 Duo chip by 60
percent for the MacBook Air.
It’s a prelude to Intel’s new strategy, targeting the mini-notebook
market, whose $100 to $299 price range is expected to fuel sales of
nearly 60 million units in 2011. Intel has already won a convert in
ASUS, which plans to switch to a 45-nm processor in its popular Eee PC.
Then there’s Centrino 2, available in June, which will combine Intel’s
45-nanometer processor with a whole new chipset with three times the
graphics performance and baked-in support for Mobile WiMAX. There has
been plenty of speculation that Intel will throw $2 billion into
Sprint’s Xohm Mobile WiMAX network—to ensure that its own investment
into mobile broadband chips wasn’t for naught.
Although Otellini warned in early March that Intel would take a hit
from the rapidly dropping prices of flash memory, at the same time the
company is entering the solid state drive business, planning to
introduce 80GB and 160GB models by mid-year. So 2008 could be the year
that Intel puts serious pressure not only on AMD but also on leading
memory manufacturers, including Samrung, and graphics powerhouses such
as Nvidia.
10. Joe Cruz
Position: Senior vice president and CTO, Aircell
Age: Declined to say
Location: Itasca, Ill.
Aircell recruited Cruz, one of the founders of Airfone, to jumpstart
its in-flight broadband business. Five years later, the company is
rolling out service through American Airlines and Virgin America. Where
other companies have failed, Aircell might succeed: It’s the first
service to win support from a domestic carrier, and because it uses
cellular—not satellite—technology, users pay just $12.95 to surf the Web
on a transcontinental flight, compared with as much as $30 for the
discontinued Boeing Connexion service.
Over the next year, Cruz wants to see more airlines adopt the
technology and offer it on more flights. More important, he expects
in-flight broadband to change the way we work—and the way we play.
“You’re on your way to Disney World and you want to start booking
reservations to restaurants,” Cruz said. “I can’t think of anyone that
doesn’t have a need.”
11. Peter Chou
Position: Cofounder and CEO, HTC
Age: 51
Location: Taipei, Taiwan
12. Nicholas Negroponte
Position: Founder and chairman, One Laptop
Per Child
Age: 64
Location: Cambridge, Mass.
13. Jeff Omelchuck
Position: Executive director, EPEAT; founder and director, Green Electronics Council
Age: 49
Location: Portland, Ore.
14. Jon Rubinstein
Position: Executive chairman, Palm
Age: 51
Location: Sunnyvale, Calif.
15. Shantanu Narayen
Position: President and CEO, Adobe
Age: 44
Location: San Jose, Calif.
16. Kevin Martin
Position: Chairman, FCC
Age: 41
Location: Washington, D.C.
17. Anssi Vanjoki
Position: Executive vice president of new markets and general manager of multimedia, Nokia
Age: 52
Location: Helsinki, Finland
18. Marissa Mayer
Position: Vice president of search products and user experience, Google
Age: 32
Location: Mountain View, Calif.
19. David Hill
Position: Chief designer, Lenovo
Age: 50
Location: Raleigh-Durham, N.C.
20. Mike Schroepfer
Position: Vice president of engineering, Mozilla
Age: 33
Location: Palo Alto, Calif.
21. Blake Krikorian
Position: Cofounder, CEO, and chairman, Sling Media
Age: 40
Location: San Mateo, Calif.
22. John Bicket and Sanjit Biswas
Positions: Cofounders and CTO (Bicket) and CEO (Biswas), Meraki
Ages: 26 and 28
Location: Mountain View, Calif.
23. Cliff Pemble
Position: President and COO, Garmin
Age: 42
Location: Kansas City, Mo.
24. Matt Zimmerman
Positions: CTO, Canonical; chairman, Ubuntu Technical Board
Age: 29
Location: London
25. Jon Lech Johansen
Position: Cofounder, doubleTwist
Age: 24
Location: San Francisco, Calif.